AmeriCommerce
9 Case Studies
A AmeriCommerce Case Study
MyOTCStore.com is an online discount retailer of OTC medicines, diabetes supplies, skin care, vitamins, medical emergency supplies, and beauty products. As the business grew, it needed a reliable ecommerce platform to support a broad product catalog, strong customer service, flexible payment options, and an easy-to-use shopping experience that could help convert visitors into repeat buyers.
Using AmeriCommerce by Cart.com as its shopping cart and ecommerce platform, MyOTCStore.com added robust search/navigation, backend management tools, and multiple checkout options including Google Checkout, PayPal Express, credit cards, checks, and money orders. The site also supported phone orders and affiliate marketing efforts, helping drive loyalty and repeat purchases; in 2012, MyOTCStore.com reported $365,000 in search engine marketing spend and attributed much of its success to customer service, selection, and the support of AmeriCommerce.