Case Study: World Rugby maximizes reach in a targeted audience with Amerge

World Rugby reaches 200k+ fans with Amerge in 1 month

Amerge was engaged by sports marketing agency Two Circles to execute a time-sensitive campaign for their client, World Rugby. The challenge was to drive awareness for the LA SVNS event on Prime Video, with the campaign constrained by a tight one-month window between the platform's US launch and the end of ticket sales.

Amerge launched a highly targeted campaign to an audience in Los Angeles just one week after the Prime Video launch. By utilizing overlap audiences and cross-channel analysis, Amerge delivered over 500,000 impressions to a unique reach of 200,000+ users. The campaign achieved full delivery and a more efficient average frequency compared to other platforms.

World Rugby