Case Study: Sonax boosts brand engagement and new-to-brand sales with Amerge

Sonax achieves 97.83% video completion rate with Amerge

The customer Sonax, a leading automotive care brand, faced the challenge of maintaining relevance in a competitive market and appealing to a new generation of digitally native car owners. Its Amazon presence lacked emotional storytelling, failing to capitalize on its 75-year heritage. Vendor Amerge was engaged to help transform the brand's perception from purely functional to emotionally inspiring.

Amerge's solution repositioned Sonax's story around emotional heritage and innovation. This was achieved through a cinematic Prime Video ad, aligned banners, and a redesigned Amazon Brand Store, supported by retargeting via Amazon Marketing Cloud. The campaign delivered outstanding results for Sonax, including a 97.83% video completion rate, 80.39% new-to-brand sales, and a cost per video completion of €0.03, demonstrating significant brand growth and business impact.

Sonax