Case Study: Skullcandy achieves full-funnel sales growth with Amerge

Skullcandy boosts earbud sales share 793% with Amerge

Skullcandy, an audio electronics brand, faced declining market share and struggled to position itself as a premium player against low-cost competitors. Their over-reliance on Sponsored Ads limited brand storytelling. They sought strategic support from their vendor, Amerge, to reallocate spend and rebuild brand perception for the launch of their new Method ANC 360 earbuds.

Amerge implemented a full-funnel campaign structured around awareness, consideration, and conversion. They used advanced Amazon tools for precise audience targeting and creative, high-impact video ads. The solution from Amerge drove exceptional results, including a 793% growth in earbud sales share in just five weeks and a 111% overperformance versus forecasted sales. Online video ads also achieved a CTR of 1.41%, which was 780% above the average.

Skullcandy