Case Study: Pico achieves successful European VR headset launch with Amerge

Pico surpasses sales targets by 132.5% with Amerge

The customer, Pico, a leading VR headset brand and subsidiary of ByteDance, faced the challenge of launching its new PICO 4 Ultra headset and accessories across key European markets. Their goals were to hit specific sales targets and generate over 2 million impressions to qualify for a brand lift study. They partnered with the vendor Amerge to manage their Amazon Ads strategy for this launch.

Amerge implemented a full-funnel strategy using Sponsored Ads and DSP, with a strong focus on Twitch campaigns after they quickly outperformed other channels. By dynamically reallocating budget and targeting key audiences, Amerge helped Pico surpass its sales target by 132.5% in its two largest markets and gain over 5 million impressions, consolidating Pico's position as the second-largest brand in its category for the quarter.

Pico