Case Study: Magid boosts sponsored ad sales with Amerge

MAGID boosts total sales 9.9% with Amerge

The customer, MAGID, a fourth-generation family-owned safety equipment manufacturer, was facing a challenge with its Amazon advertising. It was managing over 3,500 Sponsored Ads campaigns for 900 products, but its spend had become concentrated on just a handful of them. This made the company overly reliant on those few products to drive sales and purchase orders. To address this, it partnered with vendor Amerge and began utilizing Amazon Marketing Cloud (AMC).

Amerge's solution involved reorganizing the 900 products into 20 separate advertising portfolios. For portfolios with products aimed at business customers, Amerge implemented a strategy that decreased ad spend on weekends and increased it on weekdays, paired with adaptive bidding. This approach, powered by Amerge's suite of apps and AMC, led to significant results. The client achieved $976,000 in total sales, a 9.9% increase, and $821,000 in shipped cost of goods sold, a 10% increase.

MAGID