Case Study: Kin+kind achieves profitable revenue growth with Amerge's full-funnel Sponsored Ads approach

Kin+kind boosts total revenue 26% with Amerge

kin+kind, an emerging pet brand offering natural and eco-friendly products, faced the challenge of competing against well-established competitors in the pet market while ensuring their growth remained profitable. To address this, they partnered with the vendor Amerge to implement a full-funnel approach using Amazon Ads.

Amerge's solution involved a comprehensive Sponsored Ads strategy across search, brand, video, and display formats to educate customers and increase market presence. This approach delivered significant results for kin+kind, including a 38% improvement in advertising ACOS year-over-year, a 26% increase in total revenue, and a 19% rise in brand store visits.

Kin+kind