Case Study: Earth Rated achieves sales growth and brand lift with Amerge DSP Video and Amazon Streaming TV

Earth Rated grows sales 13.22% with Amerge

Earth Rated, a pet products company, faced the challenge of maintaining brand recognition and customer loyalty following a major rebranding, while simultaneously launching a new product line. They needed to protect their #1 Best Seller status and achieve sales growth. To address this, they partnered with the vendor Amerge to implement targeted advertising strategies using DSP Video and Amazon Streaming TV.

Amerge implemented a holistic strategy using DSP Video for online video to boost post-rebrand awareness and Amazon Streaming TV campaigns for the new product launch. This data-driven approach utilized customized audiences to optimize ad spend and engagement across the entire marketing funnel. The solution delivered significant results, including a 13.22% year-over-year sales growth, over $175k in sales from Best Seller audiences, and strong performance from the video campaigns.

Earth Rated