Case Study: Dunk & Bright Furniture achieves increased online and in-store sales with Amerge Prime Video Ads

Dunk & Bright Furniture drives online and in-store sales with Amerge Prime Video, earning 4 renewals

Dunk & Bright Furniture, a well-established furniture retailer based in Syracuse, New York, faced the challenge of standing out in a competitive market against big-box retailers and e-commerce giants. To reach both traditional and digital audiences, they needed a strong marketing mix to highlight their local roots. They partnered with vendor Amerge to utilize Amazon Prime Video advertising.

Amerge implemented a strategy using Amazon Prime Video's behavioral targeting to reach shoppers actively interested in home furnishings. The solution successfully targeted the retailer's specific geographic zone without issue. The results included an increase in both online and in-store sales, leading Dunk & Bright to renew their Prime Video campaign with Amerge four times and adopt it as an always-on strategy.

Dunk & Bright Furniture