Case Study: Beko exceeds Italian sales goals with Amerge

Beko exceeds IT sales goals by 138.82% with Amerge

The customer, Beko, a leading global home appliance brand, faced a challenge in the Italian market as their in-house management of Amazon Sponsored Ads was not delivering desired results due to a lack of time and technology resources. They partnered with the vendor, Amerge, to take over management of their Sponsored Ads campaigns.

Amerge implemented an always-on strategy utilizing both Sponsored Ads and DSP campaigns. This solution leveraged Amazon's audience targeting and Amazon Marketing Cloud to drive performance. The results were significant, with Amerge helping Beko exceed its 2024 Italian sales target by achieving 138.82% of its goal and an 83% year-over-year increase in ROAS. This success led Beko to expand its partnership with Amerge, who took over full-funnel Amazon Ads management for three additional brands.

Beko