Case Study: Adobe boosts Creative Cloud sales and brand awareness with Amerge Amazon Advertising

Adobe boosts gross new ARR by 33.6% with Amerge

Adobe, a major software company, faced the challenge of acquiring new customers for its premium Adobe Creative Cloud subscription suite. They partnered with the vendor Amerge to leverage Amazon Advertising, specifically using Sponsored Ads and DSP (Demand-Side Platform), to drive gross new Annual Recurring Revenue (ARR).

Amerge implemented a solution using Amazon DSP and integrated audience data, mixing Amazon's data with Adobe's own audiences through a DMP to target incremental customers. Their strategy included testing various audiences and creative approaches, such as lookalike models and retargeting, accompanied by a brand lift study. This solution, managed by Amerge, resulted in a 33.6% increase in gross new ARR and a 10% increase in brand awareness in the US, alongside significant sales growth on Amazon across key markets.

Adobe