Case Study: Colorado Department of Transportation boosts e-bike safety awareness with Amelie Company

Colorado Department of Transportation drives 18M+ impressions with Amelie Company

The Colorado Department of Transportation (CDOT) faced a challenge as e-bike usage in the state was projected to rise significantly, with many new riders unfamiliar with traffic laws and the unique handling of electric bikes. Partnering with Amelie Company, CDOT needed a proactive educational campaign to promote safety and set a precedent for sustainable e-bike use statewide.

Amelie Company developed the "Go Safe, Go Far" campaign, which utilized a traffic-safety-inspired color palette and a geo-targeted media strategy across multiple channels. The campaign achieved over 18 million total impressions, with video content achieving a 71.3% completion rate and Meta ads exceeding expectations with 8.74 million impressions. Amelie Company also successfully expanded the campaign to target youth audiences on platforms like TikTok and Snapchat.

Colorado Department of Transportation