Case Study: Colorado Department of Education boosts reading engagement with Amelie Company

Colorado Department of Education reaches 97% video completion with Amelie Company

The Colorado Department of Education faced the challenge of improving literacy rates, as research showed students struggling to read by third grade were far less likely to succeed academically. They partnered with Amelie Company to evolve their existing "Food.Water.Shelter.Love.Reading" campaign to extend its reach to parents and caregivers of children aged 6 to 9 years old.

Amelie Company developed a new creative solution including a TV spot in English and Spanish, supported by digital and social assets, to demonstrate that reading can be done anywhere and to create excitement around it. The campaign achieved a 97% video completion rate in its first two months on the market.

Colorado Department of Education