Case Study: GlobalGiving UK boosts philanthropy profile with AMBITIOUS PR

GlobalGiving UK boosts philanthropy awareness with Ambitious PR and 40 media placements

GlobalGiving UK, the British arm of a global philanthropy nonprofit, sought to increase its media presence and establish itself as a thought leader in charitable giving, corporate philanthropy, and ESG. The organization needed a strategic PR approach to raise brand awareness and reach target audiences, including high-net-worth individuals and corporate decision-makers, without overstretching its small communications team. They partnered with the vendor Ambitious PR to develop and implement a comprehensive communications strategy.

Ambitious PR executed a campaign-led approach, creating research-backed initiatives around employee festive giving and the psychology of giving. This included securing thought leadership placements, distributing disaster response funds to the press, and providing strategic counsel. As a result, Ambitious secured 40 pieces of media coverage with a combined circulation of over 10 million readers, reaching 11 different media verticals. Notably, 78% of the articles focused primarily on GlobalGiving UK's messaging, successfully boosting its profile as a prominent voice in philanthropy and laying the groundwork for future strategies.

GlobalGiving UK