Outlet Shopping Mall - Customer Case Study

It's a year long project to promote a newly open outlet shopping mall in Chiba prefecture. The project includes consumer promotions with posters and direct mails to neiboring communities, pre-launch media pitches, local goverment relations, and the arrangement of a opening ceremony with a press trip to the mall. The project ended up with massive exposure in hundreds of different publications and TV news & variety shows to allure a great number of visitors to the mall.