Case Study: Warner Bros. Studio Tour boosts Harry Potter campaign awareness with AmbientWW's Hungarian Horntail Dragon Tour

Warner Bros. Studio Tour brings a 25-foot dragon tour to 6 UK cities with AmbientWW

Warner Bros. Studio Tour sought to create an unforgettable, large-scale activation to celebrate the 20th anniversary of Harry Potter and the Goblet of Fire and promote its new Triwizard Tournament experience. The challenge was to excite loyal fans, capture public attention, and spark a nationwide conversation. To meet this challenge, they worked with vendor AmbientWW on a creative out-of-home (OOH) experience.

AmbientWW developed a UK-wide roadshow featuring a massive, custom-built animatronic Hungarian Horntail dragon, designed by the original film's creature creator. The solution included a tour of six major cities and an interactive AR challenge accessible via QR codes. This activation by AmbientWW drew huge crowds, generated extensive media coverage, and became an instant social media hit, successfully positioning the Studio Tour's new experience as a must-visit attraction.

Warner Bros. Studio Tour