Case Study: Walkers reignites excitement for Worcester Sauce crisps with AmbientWW's giant OOH PR stunt

Walkers launches a 6m Worcester Sauce stunt in 1 day with AmbientWW

Walkers faced the challenge of reintroducing their discontinued Worcester sauce crisps in a way that would reignite excitement and capture the passion of their most loyal fans with a significant wow factor. The vendor AmbientWW was engaged to create a PR stunt to achieve this goal.

AmbientWW's solution was to launch the product exclusively in Worcester with a highly visible stunt. They created a 6-meter inflatable crisp packet and placed it on a branded barge, which was floated down the River Severn. This striking installation, supported by ad vans and branded bikes, immediately captured local and online attention, generating extensive digital PR coverage for the return of the crisps.

Walkers