Case Study: Pilgrims Choice drives bold brand engagement with AmbientWW experiential sampling

Pilgrims Choice drives bold sampling with AmbientWW, serving 2,277 samples in 3 days

Pilgrims Choice partnered with vendor AmbientWW to tackle the challenge of inspiring consumers to break free from their food routines and embrace unexpected flavour pairings for their cheese. Their goal was to drive trial and build brand affinity by showing that cheese could be bold and adventurous, targeting individuals seeking inspiration but who often default to routine.

AmbientWW created an experiential marketing solution in the form of a standout purple furry billboard in Bristol. This interactive installation featured a lever that, when pulled, revealed samples of Pilgrims Choice cheese paired with four bold flavours. Over three days, the activation handed out over 2,000 samples, successfully sparking excitement and conversation. The campaign proved highly effective in pushing comfort zones and cementing the brand's adventurous image, with AmbientWW delivering significant brand impact and PR.

Pilgrims Choice