Case Study: PepsiCo boosts Dry January campaign awareness with AmbientWW shutter advertising

PepsiCo launches Dry January campaign with AmbientWW in 14 days using 19 London shutters

PepsiCo aimed to launch a campaign for Dry January to highlight that their snacks contain 0.0% alcohol and position them as the official snacks of the month. Their challenge was to effectively target high-footfall areas in London, especially near late-night drinking spots, to build campaign awareness. They partnered with the vendor AmbientWW to create a creative out-of-home (OOH) experience.

AmbientWW identified prime locations and installed vibrant artwork on nineteen shutters across London. The vendor transformed previously plain or graffitied shutters into bold visuals featuring the campaign's messaging, ensuring a unified and polished look. This solution successfully captured the attention of passers-by, sparked conversations, and reinforced the campaign's message, effectively bringing the Dry January initiative to life.

PepsiCo