Case Study: McCain raises awareness of regenerative farming with AmbientWW's immersive AR roadshow

McCain boosts regenerative farming awareness with AmbientWW in a 3-week AR roadshow

The customer McCain faced the challenge of raising public awareness about regenerative agriculture, with research showing only 1 in 10 Brits were familiar with it despite a strong desire to learn more. Their goal was to turn this complex topic into an engaging experience that highlighted their commitment to sustainable practices. McCain partnered with vendor AmbientWW to execute a creative out-of-home campaign.

AmbientWW implemented a high-impact, 3-week roadshow activation across major UK cities. The solution blended immersive technology and interactivity, featuring an AR game, appearances by influencers, dynamic visuals, and brand ambassadors who educated the public and distributed wildflower seed papers. The campaign was a major success, resulting in 70,000 seed papers taken home and close to 19,000 people engaging with the AR game, effectively raising awareness and inspiring real-world action for McCain.

McCain