Case Study: LYNX drives buzz for Black Vanilla with AmbientWW's scented billboard experience

LYNX launches scented billboard with AmbientWW and wins 74% of men over Tom Ford

The customer, LYNX, faced the challenge of launching its new Black Vanilla fragrance and proving its quality against a far more expensive designer competitor. To achieve this product launch objective, they partnered with the vendor AmbientWW.

AmbientWW implemented a creative out-of-home solution: a large, non-branded scented billboard in a high-traffic London location. The billboard, equipped with diffusers, invited passers-by to smell the mystery fragrance and guess its origin, culminating in a reveal event hosted by an influencer. This AmbientWW campaign generated significant exposure and surprise, successfully demonstrating that the affordable Lynx scent was preferred by many over the luxury fragrance.

LYNX