Case Study: Lancôme achieves festive PR and awareness impact with AmbientWW

Lancôme creates an 11m Christmas Eiffel Tower with AmbientWW over 6 weeks

Lancôme, a major beauty brand, was a proud sponsor of the famous St Pancras Christmas tree and sought to create an iconic and eye-catching installation for this prime UK advertising space in the lead-up to Christmas. Their challenge was to design, build, and install a spectacular display that would capture public attention. They partnered with the vendor AmbientWW to achieve this goal.

AmbientWW designed and installed an 11-meter high pink Eiffel Tower-shaped Christmas tree, decorated with over 1,400 bottles of La Vie Est Belle perfume and featuring a bespoke light show. This creative solution included a pop-up shop for customized bottles. The installation generated significant PR and awareness, creating a huge stir on social media and in the press over its six-week duration, with an estimated 6 million people in the passing footfall.

Lancôme