Case Study: Kleenex launches an interactive scented billboard experience with AmbientWW

Kleenex samples 36,000 packs with AmbientWW at Westfield

Kleenex sought to launch its new Easy Breath scented tissues with a campaign that combined brand awareness with an engaging, sensory experience. The challenge was to create a memorable activation that highlighted the product’s refreshing eucalyptus and menthol scent while encouraging audience interaction. The vendor AmbientWW was engaged to develop a creative out-of-home solution.

AmbientWW designed an innovative interactive billboard at Westfield White City, which held tissue packets and used scent diffusers to emit bursts of the product's fragrance. This multi-sensory activation allowed passersby to experience the "scrunch-to-sniff" technology firsthand. The campaign was a success for AmbientWW, sampling over 36,000 packs directly from the billboard and creating a significant buzz for an audience of 215,000 people.

Kleenex