Case Study: Fanta boosts campaign awareness with AmbientWW's Wanta Fanta dance-floor activation

Fanta drives 1,392 dancers and 3,256 samples with AmbientWW

Fanta, a beverage brand, identified a cultural gap where Gen Z consumers were not being encouraged to embrace pure joy and fun. The brand aimed to shift this narrative by reviving excitement in the flavors category and reintroducing its iconic "Wanta Fanta" platform. To address this challenge, Fanta partnered with vendor AmbientWW.

AmbientWW created an interactive out-of-home experience in a London shopping center. The solution involved a team of dancing brand ambassadors on a vibrant dance floor who engaged crowds and led a guided dance routine. This was supported by bold Fanta-branded escalators. The activation successfully generated real-world excitement, resulting in 1,392 participants and the distribution of 3,256 product samples. AmbientWW's solution effectively boosted campaign awareness and engagement for Fanta.

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