Case Study: Doritos launches Extra Flamin’ Hot with AmbientWW’s Sweating Billboard OOH activation

Doritos launches Extra Flamin’ Hot with AmbientWW in 3 days

Doritos sought to launch their new Extra Flamin’ Hot flavour with a bold out-of-home (OOH) campaign that embodied their "making you sweat" tagline. Their challenge was to create a memorable real-life activation that would resonate with audiences and bring this concept to life. To achieve this, they partnered with the vendor AmbientWW.

AmbientWW designed and installed an innovative 11m x 7m billboard with an integrated water feature at London's Truman Brewery. This installation simulated sweat cascading down the board, which featured ambassador Ashley Roberts. Her live appearance and social media coverage of the event amplified the campaign. The activation by AmbientWW successfully generated significant online and offline buzz, embodying the launch of the new flavour and gaining traction across social media platforms.

Doritos