Case Study: Thor Industries showcases year-round RV living with Ambient Skies

Thor Industries delivers 30 edited selects with Ambient Skies

Ambient Skies partnered with Thor Industries, a leader in the recreational vehicle industry, to address a key marketing challenge. The customer needed to maintain its reputation by proving that a family could live full-time on the road in an RV without sacrificing comfort or family time, a concept unfamiliar to much of the general public.

The vendor's solution was to produce two compelling testimonial vignettes featuring social media influencers, the Baxter family, showcasing their life in a Thor Toy Hauler. Ambient Skies provided a full suite of creative and production services, from strategy and talent acquisition to video production and post-production, resulting in high-quality videos and photos. The impact was strong social proof for potential customers, adding diversity to Thor's storytelling, establishing fresh engagement, and showcasing the vehicle's customizable attributes.

Thor Industries