Case Study: Ford Motor Company builds excitement for the new Bronco with Ambient Skies

Ford Motor Company launches a 3-minute SEMA Bronco vignette with Ambient Skies

Ford Motor Company faced the challenge of creating compelling content for the virtual 2020 SEMA Auto Nights to unveil the new Bronco Sport SUV. They needed to produce a high-quality segment within a tight budget and an aggressive timeframe, which involved documenting professional influencers modifying and testing the vehicle in Sedona, Arizona. To achieve this, they partnered with the vendor Ambient Skies for video production and photography services.

Ambient Skies collaborated with the Imagination agency to execute the project, handling scouting, logistics, and creative production. They delivered a 3-minute docu-style vignette and still photography featuring the influencers from MAD Industries and professional mountain bikers. The result was a truckload of usable content that successfully drummed up anticipation for the new Bronco at the virtual car show, providing potential owners with a vision for customization and adventure. Ambient Skies' work was praised by the influencers involved for being a big success.

Ford Motor Company