Case Study: Budweiser boosts social engagement with Ambient Skies’ celebrity-driven commercial production

Budweiser launches a celebrity-led campaign in 4 weeks with Ambient Skies

Ambient Skies was approached by Budweiser to produce a National TV Commercial and social content featuring celebrity NHL player Paul Bissonnette. The challenge was an expedited four-week timeline with numerous production hurdles, including a very limited six-hour window to shoot the talent for over ten different looks and a multitude of deliverables.

To overcome these challenges, Ambient Skies provided full creative services, video production, and production execution support. They successfully directed the celebrity spokesperson and managed a fully remote production experience for the agency and client. The resulting "BBQ insurance" campaign became a viral success, widely distributed across TV, social and digital platforms, and OOH throughout Canada.

Budweiser