Case Study: Black Hills Energy educates and engages customers with Ambient Skies

Black Hills Energy delivers 20+ videos and 30 photo selects with Ambient Skies

Black Hills Energy, a national utility company, needed to produce a large volume of high-quality video and photo content to launch its new "Team Ready" edutainment campaign. They partnered with vendor Ambient Skies to create appealing assets that would educate over a million customers on topics like energy efficiency and safety.

Ambient Skies provided a full suite of creative and production services, assembling a top-level crew to produce over 20 videos and 30 edited photo selects under a tight schedule. The deliverables included advertising spots, a welcome video, and numerous educational clips. The impact was a curated portfolio of branded content that gave Black Hills Energy a memorable public face, driving web traffic and bringing vital, energy-saving information to its customer base.

Black Hills Energy