Case Study: Elliott Bay Design Group achieves a sophisticated modern maritime rebrand with Amber Design

Elliott Bay Design Group refreshes its 100-year brand with Amber Design

Elliott Bay Design Group, a marine engineering and naval architecture firm, needed a comprehensive brand refresh to help them enter new markets and create a consistent way to talk about themselves both internally and externally. They enlisted the vendor Amber Design to undertake this rebranding initiative.

Amber Design conducted extensive discovery and market research, collaborated on new messaging, and developed a modern logo that conveys a nautical vibe without being literal. The final solution included a sophisticated color palette and a full suite of business stationery. Through this process, Amber Design provided Elliott Bay Design Group with a memorable and cohesive new brand identity to carry them forward.

Elliott Bay Design Group