Case Study: Benaroya Research Institute achieves a bold new brand identity with Amber Design

Benaroya Research Institute refreshes its brand in 1 year with Amber Design

Amber Design was engaged by Benaroya Research Institute (BRI), an immunology research center, to undertake a brand overhaul. This need for a new identity was prompted by the merger of BRI's parent organization, Virginia Mason, with CHI Franciscan health system under CommonSpirit Health.

The solution implemented by Amber Design involved a comprehensive process of discovery, research into the immunology industry, and extensive logo sketching and conceptualization. The final logo selected was a strong and modern mark that resonates with scientists and researchers, effectively telling the story of their work. Amber Design delivered a successful rebrand that positioned BRI for its new future.

Benaroya Research Institute