Case Study: Pair of Thieves boosts site speed and search-driven revenue with Ambaum and Searchspring

Pair of Thieves boosts site search conversions 3.5x with Ambaum

Pair of Thieves, a diverse clothing brand, partnered with the vendor Ambaum to address significant site performance issues and build a more efficient Shopify Plus store. Their primary challenges were slow page load times and an inefficient product management system that was hindering the customer experience.

Ambaum implemented a solution that involved optimizing the site's code, moving data into more efficient metafields to speed up color swatch loading, and ultimately performing a complete theme rebuild. They also integrated the Searchspring platform for improved search and merchandising. This partnership resulted in a 3.5x higher conversion rate from customers using site search and found that those customers spent 3.7x more than those who did not.

Pair of Thieves