Case Study: Hanz de Fuko drives scalable DTC revenue with Ambaum's Shopify Plus, quiz, and Google Ads support

Hanz de Fuko boosts Shopify Plus engagement with Ambaum since 2017

Ambaum partnered with Hanz de Fuko to support their Shopify Plus ecommerce operations. The customer, a men's grooming brand, needed ongoing development support for bug fixes, a major hair quiz driving revenue, and systems for tracking discount codes, alongside requiring Google Ads optimization to improve profitability.

The solution involved Ambaum providing Shopify Plus development, creating and styling a Typeform-powered hair quiz with logical workflows, building a discount code tracking system, and delivering ongoing Google Ads consulting. This work helped drive engagement and scalable direct-to-consumer revenue for Hanz de Fuko, with Ambaum's efforts specifically optimizing ad campaigns to lower CPAs to a profitable level.

Hanz de Fuko