Case Study: 509 boosts conversion and prepares for global growth with Ambaum

509 lifts conversion 21% with Ambaum

Ambaum partnered with 509, a global leader in riding gear, which had outgrown its legacy Shopify theme. The challenge was to modernize the site to Shopify Plus 2.0 to improve conversion rates, increase average order value, and prepare for European expansion, all while meeting a hard deadline for Shopify's new Checkout Extensibility mandate.

Ambaum upgraded 509's theme to Shopify 2.0 and integrated the Rebuy Smart eCommerce Personalization Engine to enhance merchandising and personalization. This solution resulted in a 21% year-over-year increase in conversion, provided a global-ready storefront, and gave the marketing team greater operational independence.

509