Case Study: Surgent accelerates its Student Ambassador Program and boosts engagement with Ambassify

How Surgent accelerated its Student Ambassador Program

Surgent, a 35-year leader in accounting and finance education serving over 250,000 professionals, ran a largely manual Student Ambassador Program based on in-person events and email. Seeking to centralize communication, better track ambassador activity, and boost student engagement, the Surgent marketing team selected Ambassify’s platform to replace manual workflows and more proactively manage ambassador tasks and rewards.

Ambassify provided a centralized, gamified platform with customizable point systems, leaderboards, a rewards library, campaign templates (social sharing, referrals, downloads, photo uploads, feedback) and a comments & replies workflow. The solution made ambassador performance easy to track, automated communication beyond email, supported rewards like Amazon gift cards and merch, and encouraged mobile participation — 64% of Surgent’s ambassadors downloaded and are most active through the Ambassify mobile app — resulting in streamlined program management and higher engagement.

Surgent

Dorothy Griffin

Senior Sales Operations Coordinator