Case Study: Renewi scales its ambassador program and boosts social reach with Ambassify

How Renewi scaled its ambassador program

Renewi, a leading European waste-to-product company focused on recycling and the circular economy, wanted to scale its employee advocacy efforts after initially piloting a program with another tool. They needed richer features — native video sharing, deeper reporting, gamification and easier content creation for employees — so Renewi evaluated alternatives and switched to Ambassify to power their ProudNewi ambassador community.

Ambassify delivered a white‑label advocacy platform with a centralized content library, pre-written and customizable posts, training, gamification/points and rewards, mobile app and Microsoft Teams integration. The result: a rapid membership surge (200 new members in under two days via a referral campaign), 540 active ambassadors today, over 1M potential reach in the past year, inspiring campaigns shared up to 70 times each, and clear increases in user‑generated content, personalization and overall engagement thanks to Ambassify.

Renewi

Youri Jozee

Social Media Specialist