Case Study: Plutus achieves 3x Twitter engagement and stronger ambassador advocacy with Ambassify

How Plutus engages its advocates through gamified promotion

Plutus, a finance app launched in 2015 that offers a current account, a non-custodial wallet and crypto rewards, faced a fragmented, manual ambassador program managed with Excel and Discord. The process was time-consuming, unscalable, lacked performance reporting, and provided a poor, non-interactive experience for advocates. Plutus chose Ambassify to formalize advocacy, gather feedback, and boost social word-of-mouth while improving ambassador relationships.

Ambassify implemented its advocacy platform—complete with a customer success manager, channel-specific campaigns (social shares, polls, surveys), automation, reporting, and gamification—to streamline onboarding and engagement. In the first three months Plutus onboarded 114 community members and saw 1,815+ interactions, a 57K engagement value and 3x+ engagement on Twitter, while gaining better tracking, measurable insights and higher ambassador participation thanks to rewards and leaderboards provided by Ambassify.

Plutus

Marcus Soulsby

Marketing Manager