Case Study: Bongo achieves nearly double average deal size with Ambassify

How Bongo Almost Doubled Average Deal Sizes and Managed to Keep Its Brand Advocates Engaged Through an Amusing Campaign

Bongo, a Smartbox subsidiary that sells gift boxes, wanted to refresh a gift-box cover photo and co-create new packaging with its fans. They partnered with Ambassify and used Ambassify’s community platform to invite social followers to submit pet photos and participate in a staged voting and jury process.

Ambassify ran the advocate-driven campaign—collecting submissions, hosting community votes, coordinating a professional photoshoot, and issuing tracked one-week coupon codes via Ambassify analytics. The effort drove 23% advocate participation, a 28% increase in webshop revenue, an 18% rise in overall sales, nearly doubled average deal sizes through advocate referrals, and produced testimonials from 25% of advocates.

Bongo

Catherine Eygenraam

Community Manager