Case Study: Barco achieves organic content amplification and increased web traffic with Ambassify's automated advocacy platform

How Ambassify is helping Barco amplify its brand and content through automated distribution

Barco faced a challenge amplifying its original content: employees were asked manually via email or internal channels to share posts, with no automation or advocacy platform in place. To scale and formalize employee sharing across social channels, Barco selected Ambassify and its employee advocacy platform to automate content distribution and simplify sharing for staff.

Ambassify implemented an automated program—recruitment forms, interest-based segmentation, an RSS feed from Barco’s blog, one-click Social Share campaigns, branded hashtags and other automations—creating the “Barco All-Stars” community. The Ambassify-driven program now counts 506 members, delivered an estimated 4.7M social media reach, saved 115.1K in paid advertising spend, averaged 43 interactions per ambassador, and became the 7th major driver to Barco’s website in year one, all measured via the Ambassify platform.

Barco