Case Study: Allianz achieves stronger brand power and employee advocacy with Ambassify

How Allianz uses team spirit and pride as the main ingredients for their brand power

Allianz, one of the world’s leading insurers with about 150,000 employees and 100M+ customers, faced inconsistent and sporadic employee advocacy with no formal social‑selling program or unified messaging. To build thought leadership with brokers and customers and protect its global brand positioning, Allianz chose Ambassify’s employee advocacy platform to provide curated copy, visuals, campaign templates and a centralized content library.

Ambassify delivered onboarding, social‑selling training, intranet outreach and ready‑made campaigns (eg. Video Share, Click It with Link, Suggest) that made it easy for employees to share aligned posts in a few clicks. The program amplified Allianz’s sponsorships (including Olympic and watersports partnerships), generated social buzz among brokers and customers, rebuilt internal engagement during remote work, and helped scale consistent thought leadership and visibility across the organization. Ambassify’s platform and support were central to these outcomes.

Allianz

Kjell Coel

Content Marketing & Social Media Lead