Case Study: Learners Edge achieves 2.5x ROI and 90% referral conversion with Ambassador

Leveraging Technology to Take a Homemade Referral Program to the Next Level

Learners Edge, a Minneapolis-based provider of continuing-education courses for K–12 teachers (100+ graduate courses since 2002), relied heavily on word-of-mouth—about 64–65% of new clients came from referrals. Their homemade, offline referral process (paper cards in welcome packages) was difficult to track, promote, and scale, limiting their ability to capitalize on that organic growth.

By moving the program to Ambassador’s referral platform, Learners Edge automated tracking, incentive fulfillment, and sharing insights, making the program easy to manage and scale. Within two months they were converting nearly 90% of referrals into customers, achieved a 2.5x (250%) ROI in under three months, saw stronger social engagement, and supported ongoing sales growth (22% year‑over‑year).

Learners Edge

Katie Skapyak

Marketing Specialist