Case Study: The Elephant Pants achieves 400% ROI in 4 months with Ambassador

How Referrals Drove 400% ROI in Just 4 Months

The Elephant Pants, founded by Nathan Coleman in 2014, sells distinctive harem pants while donating a portion of every sale to the African Wildlife Foundation. Though the brand enjoyed strong organic buzz, its basic in-house referral program lacked flexibility and scalability—unable to customize incentives or properly support growth.

The company moved to Ambassador’s referral platform, gaining customizable rewards (including loyalty points), easy management and a Shopify integration, and was fully onboarded in two weeks. In four months the program generated 1,710 link shares, 1,300+ commissions, $50,000 in new revenue and a 400% ROI.

The Elephant Pants

Nathan Coleman

Chief Executive Officer