Case Study: Fast-Growing Solar Energy Provider Generates 50% of Monthly Sales and Cuts Referral Management Time with Ambassador

How Referral Marketing Eliminated Inefficiencies and Drove Nearly Half of Each Month’s Sales

A fast-growing residential solar provider that launched in 2011 relied heavily on word-of-mouth to sell high‑ticket systems, but as referrals increased the manual processes — spreadsheets, gift cards, envelopes and tedious Salesforce work — became an operational bottleneck and unsustainable to manage.

By adopting Ambassador’s referral platform (with native Salesforce integration, automated payouts and scalable workflows) the company automated fulfillment and tracking, cutting program management from more than 10 hours to about 1 hour per week. Referrals now generate roughly 50% of new monthly sales, while the team spends far less time on admin and more on growing and optimizing the program.