Case Study: StockX achieves $441,488 in new revenue in 3 weeks with Ambassador

How a Unique Influencer Campaign Drove $441,488 in New Revenue in 3 Weeks

StockX, the "stock market of things" co-founded by Josh Luber and Dan Gilbert and focused on sneakerheads, launched a high-profile contest tied to an Eminem partnership offering a chance to win the rare Eminem + Carhartt Jordan 4 (a pair that once sold for nearly $30,000). The big challenge wasn’t the prize but building the infrastructure to track every bid, sale and referral accurately and at scale so contest entries and referral credit could be managed reliably.

By integrating Ambassador’s referral marketing platform and API, StockX automated attribution and campaign tracking, simplifying what would otherwise have been a complex process. The influencer-driven promotion generated 11,737 website visits, 1,614 new customers from referrals and $441,488 in new revenue — with sales rising 100% week-over-week — all in under three weeks.

StockX

Stephen Winn

Senior Software Engineer