Case Study: B2B Software & Services Company achieves 25% of new customers via referrals with Ambassador

Dynamic Technology, Painless Implementation, and Mind-Blowing Results

A fast-growing B2B customer communications platform that emerged from TechStars needed to add a formal referral program quickly to support rapid expansion — the company now delivers over 20 billion emails a month for customers including Uber, Spotify and Airbnb. When they approached Ambassador in 2011 they required a flexible, fast-to-deploy solution that could be implemented in hours rather than months.

Ambassador delivered an end-to-end, scalable platform with an easy API, automated referral tracking and reward disbursement, and deep analytics that integrated with the company’s systems. Implementation was rapid and painless, enabling the company to scale its program across 60,000+ customers and drive roughly 25% of new customer revenue from referrals.