Case Study: Ria Financial achieves thousands of new customers and massive referral growth with Ambassador

3 Months, Thousands of New Customers, Exemplary Service

Ria Money Transfer, a global money-transfer company with 287,000 locations in 147 countries, wanted to scale customer acquisition through referral marketing but was dissatisfied with the software and support from a competing vendor. With word-of-mouth central to its growth, Ria needed an intuitive, reliable referral platform that would drive new customers at a low cost and with minimal service issues.

In October 2015 Ria switched to Ambassador, adopting its customizable, user-friendly platform and responsive support. Within three months the program delivered thousands of new customers and a large stream of referrals, paid out several thousand commissions, and produced zero service issues — prompting praise from Ria’s CRM team for both the product and service.

Ria Financial

Sean Callaghan

Manager, CRM