Case Study: Stichting Bedrijfsfonds Apotheken (sba) activates its KNMP campaign presence with Ambasco’s exhibition stand design

Stichting Bedrijfsfonds Apotheken boosts KNMP stand engagement with Ambasco

The customer, Stichting Bedrijfsfonds Apotheken (SBA), faced the challenge of creating an activating exhibition stand for the KNMP Spring Congress to promote its "The Recipe for Your Future" campaign. SBA needed to engage pharmacists to help spread enthusiasm for the pharmacy assistant profession. Vendor Ambasco was commissioned to design and build a stand that would make the campaign message tangible and enhance SBA's recognition as a reliable partner.

Ambasco translated the campaign's energetic style into a spatial design featuring large visuals, a prominent video screen with headphones, and takeaway materials. This solution created an inviting space for dialogue and directly involved pharmacists in the campaign's promotion. The resulting stand was well-attended and highly appreciated, successfully boosting visibility and engagement for SBA's initiative.

Stichting Bedrijfsfonds Apotheken (sba)