Case Study: Wyng achieves 40% cost savings and mission‑critical, on‑demand scalability with Amazon Web Services

Wyng - Customer Case Study

Wyng is a marketing-software platform that helps agencies and large brands build and run high-volume consumer-engagement and loyalty campaigns using user-generated social content. The company needed a cost-effective, highly available infrastructure to run mission-critical campaigns that drive millions of consumer interactions, eliminate processing delays during tenfold traffic spikes, avoid overprovisioning (servers were often under 10% utilized), and let DevOps focus on product rather than infrastructure while enabling fast search and curation of hundreds of thousands of social posts and media.

Wyng moved from collocated servers to AWS and adopted managed services—Amazon Elasticsearch Service for search, AWS Lambda for data processing, and Amazon Aurora for campaign history—to ingest, process, and serve campaign data in near real time. The change delivered mission-critical performance and higher gross margins, eliminated up to 20-minute processing delays, enabled on-demand scalability and better utilization, reduced AWS costs by about 40%, and freed the team to concentrate on product development while customers can search across hundreds of thousands of user-generated items.

Wyng

Prakash Mishra

Cofounder and CTO