Case Study: WebEngage achieves 40% cost savings and scales to 100M events/day with Amazon Web Services

WebEngage Reduces Expenditure by 40% using AWS

Mumbai-based WebEngage is a marketing cloud that helps more than 40,000 businesses engage customers across email, web, mobile and push, tracking some 200 million active users monthly and processing billions of events and messages. The company needed a highly scalable, reliable, and cost-effective infrastructure that could ingest large volumes of real-time data, deliver time-bound communications, and support rapid product development despite limited upfront capital and IT staff.

WebEngage built its platform on AWS—using EC2, Elastic Load Balancing, S3, Redshift, CloudFront and SES—enabling auto-scaling, global content delivery, and fast environment provisioning. The move delivered about 40% cost savings, scaled event processing from 1M to over 100M/day, reduced product development time by roughly 25%, lowered IT administration overhead, and helped accelerate global customer acquisition.

WebEngage

Ankit Utreja

Co-Founder