Case Study: Tictail achieves hardware-free scaling to 100,000 stores with Amazon Web Services

Tictail - Customer Case Study

Tictail, founded in Stockholm in 2012 to help entrepreneurs sell online, grew to host 100,000 stores offering more than two million products. With a small engineering team, the company needed to avoid the time and cost of running its own data center so it could rapidly experiment, iterate, and scale the product without heavy operational overhead.

By building its platform on AWS (EC2, S3, ELB, ElastiCache, RDS, Redshift, VPC) and using Auto Scaling and automation, Tictail can deploy and roll back changes in seconds and routinely ship 20–25 features a day. The cloud architecture let the team scale to support its large marketplace without owning any hardware, reduce manual operations time, and maintain speed and agility that deliver a competitive edge.

Tictail

Siavash Ghorbani

Chief Technology Officer and Co-Founder